Crafted with Passion,
Served with Heart

From a single oven in Roseville to a beloved community institution — discover the people, values, and flavors behind every Pizza luce pie.

Pizza luce kitchen with fresh ingredients and handcrafted pizza
15+
Years of
Excellence

The Pizza luce Story

Pizza luce was born from a simple obsession: making the most honest, most craveable pizza in Minnesota. It started in a modest kitchen in Roseville, where our founder Marco Vitale spent years perfecting dough recipes handed down through three generations of his family in Naples, Italy.

What began as a neighborhood secret quickly became a community staple. Word spread fast that something truly special was happening at the corner of Snelling Avenue — pizzas with crispy, blistered crusts, sauce made from San Marzano tomatoes, and toppings sourced directly from local farms and artisan producers.

Today, Pizza luce is more than a restaurant. It's a gathering place where families celebrate, friends reconnect, and every guest is treated like part of our story. We've grown, but we've never lost sight of what made us who we are: real ingredients, real craft, and a real love for this community.

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Mission, Vision & Promise

Three pillars that guide every decision we make, every pizza we bake, and every guest we welcome through our doors.

Our Mission

To craft exceptional pizza using time-honored techniques and the finest ingredients, delivered with warm hospitality that makes every guest feel at home — every single visit.

Our Vision

To be the most trusted and beloved pizza destination in Minnesota — a place where quality, community, and creativity come together on every plate we serve.

Our Promise

We promise to never cut corners on quality, to always put our guests first, and to keep supporting the local farmers and producers who make our food extraordinary.

Our Core Values

Uncompromising Quality

Every ingredient is hand-selected. Every pizza is made to order. We believe the best food comes from the best materials, period.

Local & Sustainable Sourcing

We partner with Minnesota farmers and regional artisans to bring the freshest, most sustainable ingredients straight to your plate.

Community First

We give back to Roseville and the surrounding communities through local partnerships, events, and charitable initiatives year-round.

Creative Spirit

We honor tradition while embracing innovation — exploring bold new flavor combinations without ever losing sight of what makes great pizza great.

Fresh pizza being prepared in the Pizza luce kitchen
100%

Made with love,
crafted with care.

Meet Our Team

Every great pizza starts with great people. Here are the passionate individuals who pour their heart into every slice.

Founder & Head Chef

Marco Vitale

Third-generation pizzaiolo from Naples. Marco brought his family's secret dough recipe to Roseville and never looked back. His hands have shaped thousands of perfect pies.

Operations Manager

Sofia Chen

Sofia keeps the heart of Pizza luce beating. With a background in hospitality management, she ensures every guest experience is seamless, warm, and memorable.

Sous Chef

James Okafor

James trained at culinary school in Chicago before joining the luce family. His creative flair brings our seasonal specials to life with bold, unexpected ingredients.

Guest Experience Lead

Elena Russo

Elena ensures that every call, every visit, and every delivery leaves a smile. Her commitment to guest satisfaction has earned us a loyal community of pizza lovers.

A History of Flavor

From our very first pie to where we stand today — here's how Pizza luce grew into the place you know and love.

2009

The First Oven

Marco Vitale opens a 12-seat pizzeria on Snelling Ave with one wood-fired oven, a family recipe, and a dream. Lines form around the block within the first week.

2012

First Expansion

Growing demand leads to a full renovation, doubling our seating capacity and adding a dedicated dough prep kitchen. We also launch our first delivery service.

2015

Community Award

Pizza luce receives the Roseville Business Excellence Award for outstanding community contribution and consistently top-rated customer service in the Twin Cities area.

2018

Online Ordering Launches

We launch our digital ordering platform, making it easier than ever for our community to enjoy Pizza luce from the comfort of home. Orders triple in the first month.

2021

Farm-to-Table Commitment

We formalize partnerships with five local Minnesota farms to source seasonal, organic ingredients — cementing our pledge to sustainability and local community support.

2024

Franchise Program

Pizza luce launches its franchise program, inviting passionate entrepreneurs to bring the luce experience to new communities across the United States.

Experience Pizza luce Today

Every pizza we make carries 15 years of passion, craft, and community. Come be part of the story.

2851 Snelling Ave N, Roseville, MN 55113