Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lucespizza.rest, place orders, or otherwise interact with us. Please read this policy carefully. If you disagree with any terms of this Privacy Policy, please discontinue use of our site and services.

This Privacy Policy applies to all information collected through our website, mobile experiences, and any related services, sales, marketing, or events (collectively referred to as the "Services").

1. Who We Are

Pizza Luce is a food service business operating in the United States. We operate the website lucespizza.rest and provide restaurant and food ordering services to our customers.

For all privacy-related matters, you may contact us using the details below:

2. Information We Collect

We collect information about you in various ways when you use our Services. The types of information we may collect include the following:

2.1 Personal Information You Provide to Us

When you create an account, place an order, contact us, or sign up for our newsletter, you voluntarily provide us with certain personal information. This may include:

• Identity Data: Your first name, last name, username, or similar identifier.
• Contact Data: Your billing address, delivery address, email address, and telephone numbers.
• Financial Data: Payment card details and billing information. Please note that payment transactions are processed by third-party payment processors, and we do not store your full payment card details on our servers.
• Transaction Data: Details about payments to and from you, as well as details of products and services you have ordered from us.
• Account Data: Login credentials such as your username and password (stored in encrypted form).
• Profile Data: Your preferences, interests, dietary requirements, feedback, and survey responses.
• Marketing and Communications Data: Your preferences in receiving marketing communications from us and your communication preferences.

2.2 Information Collected Automatically

When you visit our website lucespizza.rest, we automatically collect certain technical and usage data, including:

• Device Information: IP address, browser type and version, browser plug-in types and versions, operating system and platform, device identifiers, and other technology on the devices you use to access our website.
• Usage Data: Information about how you use our website, including the pages you visit, time spent on pages, links clicked, referring URLs, and other browsing behavior.
• Location Data: General geographic location based on your IP address. We may also collect more precise location data if you give us permission through your device settings.
• Log Data: Server log files that record requests made to our server, error logs, and access logs.
• Cookie and Tracking Data: Information collected via cookies, web beacons, pixels, and similar tracking technologies. Please see Section 8 of this Policy for more information about our use of cookies.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Analytics Providers: Such as Google Analytics, which provide us with aggregated data about website traffic and usage patterns.
• Payment Processors: Confirmation of payment transactions and fraud prevention signals.
• Social Media Platforms: If you interact with our social media pages or use social login features, we may receive information from those platforms in accordance with their privacy policies and your privacy settings on those platforms.
• Delivery Partners: Information necessary to complete and track your food deliveries.
• Marketing Partners: Aggregated audience insights and demographic data to help us reach customers with relevant advertising.

3. How We Use Your Information

We use the information we collect about you for a variety of legitimate business purposes. Specifically, we use your data for:

3.1 Service Provision and Order Fulfillment

• Processing and delivering your food orders, including coordinating with delivery partners.
• Managing your account and providing you with account-related services.
• Processing payments and preventing fraudulent transactions.
• Communicating with you about your orders, including order confirmations, updates, and receipts.
• Handling customer service inquiries, complaints, and disputes.
• Providing you with information about changes to our menu, services, or policies.

3.2 Analytics and Service Improvement

• Analyzing website usage to understand how our Services are used and to improve them.
• Conducting internal research and development to enhance our menu offerings and customer experience.
• Monitoring and analyzing trends, usage, and activities in connection with our Services.
• Identifying and fixing technical issues and bugs on our website.
• Measuring the effectiveness of our marketing campaigns and promotions.

3.3 Marketing and Communications

• Sending you promotional communications, special offers, and information about new menu items if you have opted in to receive such communications.
• Delivering targeted advertisements on third-party platforms based on your interests and interaction with our Services.
• Administering loyalty programs, contests, sweepstakes, and promotions.
• Personalizing your experience on our website, including showing you content and offers that may be of interest to you.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email, or by contacting us at [email protected].

3.4 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal obligations under United States federal and state law.
• Responding to legal processes, such as subpoenas, court orders, or government requests.
• Enforcing our Terms of Service and other agreements.
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public.
• Detecting, investigating, and preventing fraudulent transactions, abuse, and other illegal activities.

3.5 Legal Bases for Processing

Under applicable United States law, including the Federal Trade Commission Act (FTC Act) and applicable state privacy laws, we process your personal information on the following legal bases:

• Performance of a Contract: Processing necessary to fulfill your orders and provide our Services.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, network security, and improving our Services, where those interests are not overridden by your rights.
• Consent: Where you have given us specific consent to process your data, such as for marketing communications.
• Legal Obligation: Where processing is necessary to comply with a legal obligation applicable to us.

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own independent marketing purposes. However, we do share your information in the following circumstances:

4.1 Service Providers

We engage trusted third-party companies and individuals to perform functions and provide services to us, including:

• Payment processing companies (e.g., Stripe, Square, or similar).
• Food delivery and logistics partners.
• Cloud hosting and data storage providers.
• Email marketing service providers.
• Customer relationship management (CRM) platforms.
• Website analytics providers (e.g., Google Analytics).
• IT support and cybersecurity services.

These third parties have access to your personal information only to the extent necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your information and not to use it for any other purpose.

4.2 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or use of your personal information, as well as any choices you may have regarding your personal information.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law, or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request.
• Protect and defend the rights or property of Pizza Luce.
• Prevent or investigate possible wrongdoing in connection with our Services.
• Protect the personal safety of users of our Services or the public.
• Protect against legal liability.

4.4 With Your Consent

We may share your information with third parties when we have your explicit consent to do so, such as when you participate in a co-branded promotion or when you authorize us to share your information with a partner.

5. Data Security

The security of your personal information is very important to us. We implement a variety of technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

Our security measures include:

• Encryption: Sensitive data, including passwords and payment information, is encrypted using industry-standard SSL/TLS encryption during transmission over the internet.
• Access Controls: Access to personal information is restricted to authorized personnel who need the information to perform their job functions. We use role-based access controls and require strong authentication.
• Secure Storage: Personal information is stored on secure servers with appropriate firewall protections and intrusion detection systems.
• Payment Security: We use PCI-DSS compliant payment processors and do not store full credit card numbers on our systems.
• Regular Security Audits: We conduct periodic reviews of our security practices and update our measures in response to new threats and vulnerabilities.
• Employee Training: Our staff receive regular training on data protection and privacy best practices.

Despite our best efforts, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify affected users and relevant authorities as required by applicable law, including applicable state data breach notification laws.

6. Your Privacy Rights

Depending on your location within the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights.

6.1 Rights for All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., where we are required to retain the data by law).
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time.
• Right to Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.

6.2 California Residents — CCPA/CPRA Rights

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to know what categories of personal information we collect, the purposes for which it is used, and whether it is shared with third parties.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing: You have the right to direct us not to sell or share your personal information. Pizza Luce does not sell personal information as defined under the CCPA/CPRA.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to certain permitted purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, or provide you with a different quality of service because you exercised your privacy rights.

To submit a CCPA/CPRA request, please contact us at [email protected]. We will verify your identity before processing your request and respond within 45 days, with the possibility of a 45-day extension where reasonably necessary.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us by:

• Email: [email protected]
• Website: lucespizza.rest

We may need to verify your identity before processing your request. We will respond to your request within a reasonable timeframe and in accordance with applicable law. There is no charge for making a request unless the request is clearly unfounded or excessive. In those circumstances, we may charge a reasonable fee or refuse to comply with the request.

7. Data Retention

We will retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Our general data retention practices are as follows:

After the applicable retention period, we will securely delete or anonymize your personal information. Where anonymization is not possible, we will securely store your personal information and isolate it from further processing until deletion is possible.

8. Cookies and Tracking Technologies

Our website lucespizza.rest uses cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and deliver personalized content and advertisements.

8.1 What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, to personalize your experience, and to provide information to the website owners.

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the operation of our website. They enable you to navigate our site and use its features, such as accessing your shopping cart and completing your order.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This information helps us improve how our website works.
• Functionality Cookies: These cookies allow our website to remember choices you make (such as your preferred language or location) and provide enhanced, more personalized features.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

8.3 Managing Cookies

You can control and manage cookies in various ways. Most web browsers allow you to control cookies through their settings preferences. You can also opt out of certain interest-based advertising through industry opt-out tools such as the Digital Advertising Alliance's opt-out tool.

Please note that if you choose to block or delete cookies, some features of our website may not function correctly, and your user experience may be affected.

For detailed information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy, available on our website at lucespizza.rest.

9. Children's Privacy

Our Services are not directed to individuals under the age of 18 years old. We do not knowingly collect, solicit, or process personal information from children under the age of 18. By using our Services, you represent and warrant that you are at least 18 years of age.

If we become aware that we have inadvertently collected personal information from a child under the age of 18 without parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

We comply with the Children's Online Privacy Protection Act (COPPA) and do not collect personal information from children under 13 years of age.

10. International Data Transfers

Pizza Luce is based in the United States, and your personal information is collected, stored, and processed primarily in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

If we transfer your personal information outside of the United States to our service providers or partners, we will ensure that appropriate safeguards are in place to protect your information in accordance with applicable law. These safeguards may include:

• Using service providers that maintain privacy and security standards consistent with this Privacy Policy.
• Entering into data processing agreements with third-party service providers that include appropriate data protection clauses.
• Ensuring that international transfers comply with applicable U.S. federal and state privacy regulations.

By using our Services, you consent to the transfer of your information to the United States and to the processing of your information in the United States in accordance with this Privacy Policy.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated by us. When you click on a third-party link, you will be directed to that third party's website. We strongly encourage you to review the privacy policy of every website you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. Our Privacy Policy does not apply to information you provide to or that is collected by third-party websites.

12. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT signals from browsers. We will continue to monitor developments in DNT standards and update our practices accordingly.

However, you can control your privacy preferences through our cookie management tools and by adjusting your browser settings as described in Section 8 of this Privacy Policy.

13. Consumer Protection and FTC Compliance

Pizza Luce is committed to complying with the Federal Trade Commission Act (FTC Act) and all applicable FTC regulations and guidelines regarding consumer privacy and data security. We maintain fair and transparent data practices and do not engage in unfair or deceptive practices in connection with the collection, use, or disclosure of personal information.

We adhere to the FTC's guidelines on privacy, data security, and online advertising, and we regularly review our practices to ensure compliance with evolving federal and state privacy regulations.

14. How to File a Complaint

If you have concerns about our privacy practices that we have been unable to resolve to your satisfaction, you have the right to file a complaint with the appropriate regulatory authority.

14.1 Filing a Complaint with the FTC

In the United States, you may file a complaint with the Federal Trade Commission (FTC), which is the primary federal agency responsible for consumer protection and privacy enforcement:

• Website: ftc.gov/complaint
• Phone: 1-877-382-4357
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

14.2 Filing a Complaint in California (CCPA/CPRA)

California residents may also file complaints with the California Privacy Protection Agency (CPPA) regarding violations of the CCPA/CPRA:

• Website: cppa.ca.gov
• Email: [email protected]

14.3 State Attorney General

You may also contact your state's Attorney General's office to report privacy concerns or violations of applicable state privacy laws.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will revise the "Last Updated" date at the top of this page. If we make material changes to this Privacy Policy, we will notify you by:

• Posting a prominent notice on our website lucespizza.rest.
• Sending you an email notification if you have provided us with your email address.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our Services after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide by the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

We aim to respond to all privacy-related inquiries within 30 business days of receipt. For California residents submitting CCPA/CPRA requests, we will respond within 45 calendar days, with a possible extension of an additional 45 days where reasonably necessary, with prior notice.